Specifications

Vanilleaix's objectives

To provide superior quality vanilla to chefs and consumers worldwide.
Promote sustainable and ecological agriculture by supporting local farmers in Madagascar.
To become the leader in the importation of Madagascar vanilla into France and internationally.
To educate the public about the importance of quality vanilla and its various culinary and non-culinary uses.
Developing a brand recognized for its commitment to quality, authenticity, and sustainability.

Premium quality vanilla, traditionally grown on the island of Madagascar.
Unique and complex flavor, with notes of chocolate, caramel, and tropical fruits.
Available in whole pods, powder, and derivative products such as caviar.

Online shopping website for chefs and consumers worldwide, with an intuitive user interface and detailed information on each product.
Consulting services to help chefs and pastry chefs choose the vanilla best suited to their recipes and optimize its use.
Sponsorship and support program for local farmers in Madagascar, including training and financial assistance to improve agricultural practices.
Organization of workshops and tasting events to promote Madagascar vanilla and raise public awareness of its unique qualities.

Fast and reliable worldwide delivery, with tracking and insurance options to ensure customer satisfaction.
Secure online payment with multiple payment options (credit card, PayPal, etc.) to facilitate transactions.
Customer satisfaction guarantee, including clear and fair return and refund policies.
Real-time inventory management system to ensure product availability and optimize logistics.
Integration of a customer review management platform to collect feedback and continuously improve products and services.

Commitment to using more eco-friendly and recyclable packaging to reduce carbon footprint.
Collaboration with local and international organizations to promote sustainable and environmentally friendly agricultural practices.
Upcoming investment in reforestation projects in Madagascar to offset CO2 emissions and support local biodiversity.

Developed a rich content strategy for the website, including blog posts, videos, and recipes featuring Madagascar vanilla.
Targeted digital marketing campaigns on social media and specialized platforms to reach a large and diverse audience.
Partnerships with influencers and renowned chefs to strengthen brand credibility and visibility.
Organization of events and trade fairs to meet directly with clients and professionals in the sector.

Implementation of KPIs (key performance indicators) to monitor the company's progress and the effectiveness of the strategies implemented.
Regular evaluations of partnerships with producers to ensure compliance with quality and sustainability standards.
Customer satisfaction surveys to collect feedback and adjust offers based on needs and expectations.